Zing helps groups become teams by helping people to work as a team rather than individuals within a group. They all see the same thing so they have no secrets from each other. They see ideas as they are being created so they are more prepared to borrow from and morph ideas more easily and work in parallel at all times to avoid conflict. They have a common focus so leadership is always present and use thinking processes which avoid dissatisfying tasks such as classifying and rating.

The Zing system does for people at meetings what leading process consultant Edgar Schein describes makes for effective teamwork. What are the conditions for effective groups (teams)? The team members have a shared common focus. Everyone is able to contribute and is "listened to" equally. Feelings are freely expressed. All aspects of issues are canvassed. No single person is relied upon to make decisions. People are extremely candid. People become very creative and open to new ideas. The activity seems effortless.

Members of the group hold ideas in this group mind, and manipulate the concepts until a suitable set comes together, to create a better explanation of the system or situation than the previous theory or decision. The ideas are assembled systemically, rather than via a sequential or rational organising process.

The conditions under which accelerated team formation and knowledge creation occurs are similar to the condition known as Flow. At the same time, people report experiences such as “being in the groove”, “switched on” or having “aha’s”.

In the world of the group or team, these “peak” personal experience have their equivalents and it can be contagious, especially when the members begin to achieve their peak experiences simultaneously.

The orchestra that plays music so brilliantly the audience and musicians are transported. The football or netball team that plays as if every move was perfectly choreographed and the crowd joins in too. The school classroom in which every learner is so engaged they participate in Multiplayer Maths problems for hours and not notice time passing. The strategy team that reaches agreement without a fight, sensing the needs of the others, creating a world in which all can join in equally. They all behave as if they were a single organism.

Flow Theory was developed by Professor Mihaly Csikszentmihalyi at the University of Chicago. He devoted his life's work to the study of what makes people truly happy, satisfied and fulfilled. And what makes them bored and anxious.

His investigations of states of "optimal experience" - those times when people report feelings of concentration and deep enjoyment, revealed what makes experience genuinely satisfying is a state of consciousness called flow - a state of concentration so completely focused that it amounts to absolute absorption in an activity.